Logo Study for Armani Exchange

While working at Armani Exchange, my team an I took part in rebranding the company. This project was part of the process in creating a new logo. We ended up using an alternate logo but this was the second runner up and a favorite of mine and the team alike.

This exploration was my imagining of how the logo would look on everything from hangtags and clothing to consumer facing ads.

Design Direction / Layouts and Compositing