Creative Director
Fashion, Luxury,
& Lifestyle Brands

I create brand worlds, campaigns, and commerce-led creative systems that help fashion and lifestyle brands feel more relevant, more elevated, and more emotionally resonant.

Featured Work

DIFF(ine) Your Look

Repositioned DIFF Eyewear from premium-accessible toward
a more elevated fashion brand through a campaign system spanning commerce, social, paid, and out-of-home.

America’s Fit Story

A national 360 campaign that expanded BONOBOS core fit message into a broader brand story about identity, purpose,
and modern masculinity.

DIFF x Yellowstone Collab

A rugged yet refined collection inspired by Yellowstone’s landscapes and characters. Upscale finishes and bold shapes—sun-ready polarized lenses, and subtle ranch details. Sturdy frames built for outdoors or everyday wear. Offered in selected colors and fits. Wear the ranch.

Previous Projects

About

I’m a Creative Director focused on building fashion, luxury, and lifestyle brands through thoughtful storytelling, elevated visual systems, and integrated campaign thinking. My work sits at the intersection of brand, commerce, and culture—helping companies sharpen their point of view, strengthen emotional relevance, and create more cohesive experiences across campaign, digital, and retail touchpoints. I’m especially drawn to brands in moments of evolution: repositioning, refinement, or creative expansion.

Services

Brand Repositioning
Creative Direction
360 Campaign Development
E-Commerce Storytelling
Visual Systems
Fractional Creative Leadership

Location

New York

Contact

info@bobbypassmore.com
816.808.2210

Creative Director

Fashion & Lifestyle Brands